Terex is a global manufacturer of heavy duty equipment that helps build our infrastructure and environment. I worked on 5 different brands and created solutions for print, advertising, exhibition, merchandise and digital.

Client: Terex EvoQuip
Website: terex.com
Services: Branding | Exhibition | Digital

My approach…

Due to its complex nature and multi-branded business lines my initial approach was to research the company and to understand the products, customers and markets Terex targeted.

My actions…

I was able to create solutions that were more on trend, digitally focused and got a much higher level of results and engagement. Solutions included new websites, email campaigns, interactive brochures, touchscreen system and a focus on brand cohesion and consistency.