Useful tools for planning stage…
Images are taking on a more significant role in web design now than ever before. Good images not only give a website a professional look and feel, but they also communicates a message, are mobile-friendly, and help build trust.
Images make a page feel less cumbersome and easier to digest, but they also enhance the message in the text, and can even convey vital messages without people even needing to read.
So why do so many companies now use illustrations in their website? Other than making a website interesting to look at, there are a few more subtle reasons that companies would choose an illustrative route rather than photography.
1. Using custom illustrations on a website is a chance to build a brands personality, which can help set it apart from competitors. With the right style, users are more likely to remember one brand over another.
2. Using stock images or professionally done photos is great for situations where you want to convey information or emotion, however it can sometimes be tricky to find the perfect image or situation that captures a message. Illustrations give you the freedom to incorporate metaphors in whatever way you can think of.
05. Prototype & Testing
Before a design is sent off for development it is important to build an interactive prototype and to conduct usability testing.
A website prototype essentially allows us to create links between the high fidelity designs (step 4) and demonstrate how the website would work before going to build. Prototyping is hugely beneficial in the design process as it allows us to save a lot of time early on in a web project. Identifying areas for improvement during the design stage is a lot easier to rectify than finding out these problems once the site has gone into development.
Outstanding usability and user experience do not just happen by accident. To create a website that demonstrates impeccable UX – usability testing, has to be incorporated into the design process. The last thing you want to be doing is fumbling through a last minute usability test when your website is already developed and waiting to launch.
Ok, so very little is working but have a go at trying to buy a new arrivals product called ‘Trufit Leggings‘
Hint: They are on the first page 🙂