Food Safety Innovation
Biorex Food Diagnostics was established in 2014, acting as a subsidiary of Fortress Diagnostics (a renowned global IVD provider).
They work with food producers, government and 3rd party laboratories and customs import/export departments to deliver innovative food and feed testing kits and improve food safety worldwide.
Front were tasked with creating a fresh new logo, brand identity and website which represented the company in a non-clinical way. The approach we took to the brand identity was organic, natural, earthy feeling with a focus put on the safety of food and the people that enjoy it rather than the scientific, clinical side a lot of the competition were doing.