Finlay® have been manufacturing a comprehensive range of tracked mobile crushing, screening and recycling equipment for over 50 years. They are global pioneers in tracked mobile solutions and offer a comprehensive range of equipment to the quarrying, mining, construction, demolition and recycling industries. Front were approached by Finlay® to help with a rebrand where the decision was made to simplify the logo and reduce their association with the parent brand ‘Terex’.

Client: Finlay - A Terex Brand
Date: 2022
Services: Branding


The key aim of the project was to ensure the Finlay brand represented its core values of ‘strong heritage, strong future’. The logo contains what looks like mountains but anyone within the industry will know that these are stockpiles to represent the end product from the Finlay products.