02. The Logo
The logo was designed to be clean, fresh and modern but it was also important to have an element of heritage.
There are 3 distinct elements of the logo than can be used together or, in certain situations, separate from each other. Ensuring the logo worked across a wide variety of platforms was important. Everything from print, digital and packaging was taken into consideration.
Brand Style Guide
Once the logo was approved we set about developing the brand style guide document. The focus of this guide is to empower designers with the elements needed to create. By utilising the tools and adhering to the style guide there is a coordinated, consistent and effective brand presence in everything Rooste Coffee create.
The branding was used across a wide range of online and offline platforms including merchandise, in store collateral, menus, social media and online advertising.
A full suite of icons were designed for use on the website and in store on large scale menus.