![](https://www.frontcreative.co.uk/wp-content/uploads/2016/09/terex-cranes-all-terrain-3-Surface-Crane.jpg)
Approach
Due to its complex nature and multi-branded business lines my initial approach was to research the company and to understand the products, customers and markets Terex targeted.
![](https://www.frontcreative.co.uk/wp-content/uploads/2019/05/Franna_brochure.jpg)
![](https://www.frontcreative.co.uk/wp-content/uploads/2016/09/terex-washing-brochure.jpg)
Actions
Armed with a better understand of the company I was able to create solutions that were digitally focused and got a much higher level of results and engagement. Solutions included new websites, landing pages, digital assets and interactive brochures all with a focus on brand cohesion and consistency.
Result
With the introduction of new websites and dedicated landing pages along with a strong digital advertising approach Terex have changed how they communicate with their network of dealers and end users.
![](https://www.frontcreative.co.uk/wp-content/uploads/2016/09/terex-powerscreen-hybrid.jpg)
![](https://www.frontcreative.co.uk/wp-content/uploads/2016/09/Drive-Thru-Recruitment-Fair_Social_Animated.gif)
![](https://www.frontcreative.co.uk/wp-content/uploads/2016/09/powerscreen-gladiator.jpg)
![](https://www.frontcreative.co.uk/wp-content/uploads/2019/01/Omni_mockup.jpg)
![](https://www.frontcreative.co.uk/wp-content/uploads/2016/09/Terex-web.jpg)
![](https://www.frontcreative.co.uk/wp-content/uploads/2016/09/terex-exhibition.jpg)