Front Creative NI – Belfast branding, graphic design and digital design specialist Front Creative NI – Belfast branding, graphic design and digital design specialist

Terex Corporation

Terex Corporation is an American global manufacturer of lifting and material handling solutions for a variety of industries, including construction, infrastructure, quarrying, recycling, energy, mining, shipping, transportation, refining and utilities. The company’s major business segments include aerial work platforms, construction cranes, bulk-material hauling machines and road-paving machines. Terex operates manufacturing and engineering facilities throughout the world.

Client: Terex Corporation
Date: 2017-Present
Services: Branding, Exhibition, Print, Web, Digital

Approach

Due to its complex nature and multi-branded business lines my initial approach was to research the company and to understand the products, customers and markets Terex targeted.

Actions

Armed with a better understand of the company I was able to create solutions that were digitally focused and got a much higher level of results and engagement. Solutions included new websites, landing pages, digital assets and interactive brochures all with a focus on brand cohesion and consistency.

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Result

With the introduction of new websites and dedicated landing pages along with a strong digital advertising approach Terex have changed how they communicate with their network of dealers and end users.