Zym asked me to create a new logo for their rapidly expanding company, for use in a variety of print and digital applications. My proposed strategy addressed both their future and existing audiences, and centred around the theme of simplicity. The solution was to create a stand alone wordmark with flowing curved letters and rounded edges.
A brand identity toolkit was created to ensure correct usage of the logo, colour/gradient palette, typography, photography, graphic elements and correct usage of how all these assets can be brought together across various media to give a cohesive brand.
A full suite of icons were designed for use on the website and the software itself. Each icon represents a feature of the software, is colour coded and designed with flow and simplicity in mind.