The terms “brand” and logo” are often used interchangeably. Although a logo can be the symbol of a business, it is not the entirety of a brand. In fact, creating a logo is just one small step toward developing a strong brand identity.
With millions, if not billions, of businesses trying to make a name for themselves, having a strong brand identity has become crucial for businesses to differentiate themselves from their competitors.
NIPUMP! is an online fitness inspiration website, social media, supplement and apparel brand that inspires, educates and promotes a healthy and active lifestyle by using real peoples journeys and success stories. I have been involved creatively since the brands conception to it’s expansion into the supplement market and attendance at some of the UK and Ireland’s largest fitness expos.
Terex Corporation is an American global manufacturer of lifting and material handling solutions for a variety of industries, including construction, infrastructure, quarrying, recycling, energy, mining, shipping, transportation, refining and utilities. The company’s major business segments include aerial work platforms, construction cranes, bulk-material hauling machines and road-paving machines. Terex operates manufacturing and engineering facilities throughout the world.